SnoozeFest
Experience Design
2022
Snooze Fest is an unconventional conference created with the prospect of educating the public on dreams and the subconscious. A holistic identity was developed with pre-show advertising, a location transformation, and branded merchandise. The collateral presents a series of phrases and playful, dream-like imagery. The design hopes to intrigue the audience to learn more about this mysterious topic that scientists are still seeking to fully understand.