Dairy Queen
Identity Design
2023
Dairy Queen is an American chain of ice cream and fast food restaurants founded in 1940. In this proposed rebrand, the goal is to connect the company back to its roots by highlighting their iconic soft serve. In reference to the shape of their signature “cone with the curl on top,” the logo evokes an outline of the ice cream held horizontally. The visual landscape is adapted to be seamlessly implemented across new and retro stores as well as digital platforms.