Arista Records
Identity Design
2022In New York City during the 90’s and early 2000’s, Arista Records signed Hip Hop and R&B legends such as Biggie, OutKast, and TLC. Utilizing their original logo, new advertising and promotional materials were created to be conducive with modern advertising platforms. The text and image treatment acknowledges the style of Arista's heyday taking inspiration from nightclub promotional flyers and film photo contact sheets.